March 9th, 2011 
admin Copyright (c) 2011 Scott Bywater Copywriting That SELLS
http://www.copywritingthatsells.com.au/
Sometimes you can learn a lot from just watching what others are doing. After all, success leaves clues, right?
For instance, when somebody is selling a product about split-testing, you can bet your bottom dollar they are applying these strategies to their web site. For instance, if you hop along to the web site shown in the P.S., you’ll notice a few things.
Such as the video at the top which gives a personal communication to the copy… the little circles which are used instead of bullets all the way down the page… the images of the products even though it is delivered digitally… the “add to your cart” link at the end rather than a “buy now” link… the credit card links at the bottom of the page… and the dotted lines around the order page.
There’s a lot you can learn from watching what others are doing. So keep your eyes peeled whenever you see good selling. Look out for good direct mail.
Watch out for good salespeople in the shops. And look at why you buy what you do.
For instance, currently I am getting coaching to take my business to the next level. I am paying in excess of $1,000 an hour for this coaching. And I thought to myself the other day – what convinced me to move forward?
There were a couple of things:
1. A good friend of mine (who has seen a lot of marketing books) said his was one of the best programs he’d ever been through.
2. He is endorsed by some leading experts in the field.
3. He is backed by results.
4. I trust him.
They are the reasons why I moved forward. They are also the reasons why you should try to generate as many testimonials like the one’s you’ll find here as you possibly can.
P.S. Don’t forget to check out this web site (https://touchstone.infusionsoft.com/go/43st/sbywater/) to see
all the great marketing lessons in action. And never forget: success leaves clues.
Scott Bywater is a direct mail copywriter and the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of “7 Ways To Get More Customers” (valued at $29.95) and to join his controversial and insighful “Copywriting Selling Secrets” newsletter where you’ll uncover the truth about
why most ads and sales letters don’t work (and how to make yours stand out from the rest) head on over to his web site at http://www.copywritingthatsells.com.au/
Posted in 
Tags: 
