SUCCESS MAKING

quot;Wu-luchun" unique vision to do tea industry

A little more than two years the establishment of common tea production enterprises, famous tea in Jiangxi Province in 2004 were gold rating, the first time in Shanghai in 2005 in “Shanghai International Tea Culture Festival 2005″ on re-Gold Awards, this year again ” 2006 Shanghai International Tea Culture Festival “held a” ‘Wu-luchun Cup’ Super Tea King contest, “gratifying results.

Green Green Food Co., Wuyuan, Jiangxi ravine in a tea company, in such a short time, why there is such a power?

To the “99 degree” with a “one degree”

Wuyuan is located in Jiangxi, Anhui and Zhejiang provinces border, is a historical tea “Wu-green” in the main producing areas, have 1,300 years of tea history, the county total area of 13.27 mu tea garden is famous for tea growing. Since the liberalization of the tea market, with its export-oriented industries in the market Wuyuan tea gradually decline under the impact of state-owned tea factory, tea plantation in the basic production structure of the collective into a corner. Although the local government and tea farmers in the various efforts in recent years been warmer, but the main tea producing country compared to many is still started late, small-scale, extensive management, grade is not high.

How to identify the entry point for their own development, as the tea industry, revitalize the existing resources, to become involved in the tea industry of the new Wu-Green Green Food Co., the first thing to do.

It is understood that, since some of the local state-owned tea factory, after the breakup of the original to the county centers and along the old main road hilly tea is being phased out, while the County’s high mountain tea in northern mountainous areas, because of its excellent natural quality gradually by the consumers. At the same time, because the mountainous northeastern area of more tea per capita, is a major local income, generally higher level of management. Only a lack of uniform technical standards, quality difference is not small, especially of manual fixing famous tea often varies, not easy to control, a greater impact on the quality of tea.

March 2003, the newly established “Green Food Co., Ltd. Wuyuan green”, the first production line on the County’s high mountain tea producing areas in northern, has also established 3,000 acres of tea base, and first introduced in the county “steam fixation machine.” Tea production in one fell swoop solve the “good quality, low grade,” the long-term distress, enhance the strength of the local tea industry, but also to the development of enterprises laid a solid foundation.

In 2004, Green Food Co., Ltd. Wucheng newly developed green “Wuyuan green” brand Green Yacha appraisal famous tea in Jiangxi Province won the gold medal. Since then, the company registered the “Wu-Green,” “Wu-luchun” brand of tea began to cut a striking figure in the domestic market.

Shanghai Cultural Festival has become famous through the base, a brand, so that the development of enterprises has been relying on enhanced confidence towards the domestic market. In 2005, Green Food Co., Wuyuan green into the goal again locked in Shanghai, “test the water”, “2005 Shanghai International Tea Culture Festival.”

Tea is a traditional Shanghai customs of the people, but Shanghai is not tea, so it is the largest tea consumer market. According to statistics, Shanghai annual consumption of tea in one million tons of basic for green tea-based.

Shanghai International Tea Culture Festival was founded in 1994, its origin is quite accidental. Zhabei District, was made at that time: “modern sage,” Wu Juenong of the last century the twenties and thirties living in the region for many years, can develop this resource, use of Shanghai’s “land door” train station, bus stations, the traffic advantage, to do a “Tea Culture Festival.” Its surrounding provinces, municipalities and green tea are the main producing areas, the proposal received a positive response from the tea producing areas.

Up to now, Shanghai International Tea Culture Festival has been running for 12 consecutive sessions, not only become the most influential “Tea Fair”, is also competing national tea from various quarters show a large platform.

Recommended by the relevant application, Jiangxi Wuyuan green green limited liability company’s “Wu-luchun” brand green tea with excellent natural quality win, was selected as the 2005 (twelfth) Shanghai International Tea Culture Festival specified tea.

Old native country, by “cultural festival” trend, into the Greater Shanghai, the metropolis of the International Conference on “Reach.”

Start joining the chain expansion model the behavior of a tea company, in popular parlance, that tea growing and processing tea, served tea, the core of which is to sell tea. Tea consumption at home and abroad today’s increasingly competitive market, it is not easy. To this end, Jiangxi Wuyuan green Green set up a limited liability company that day, began to build its own tea sales network.

However, a lot of tea sales model, tea professional market, set up corporate stores into supermarkets and so on, exactly what the most suitable for their business? Worth thinking about.

Early June 2005, Beijing West Road, Nanchang, Jiangxi tea “Street”, the first “Wuyuan luchun” tea monopoly store grand opening, because it is opened in Nanchang Wuyuan tea industry’s first brand of tea shops, business hot . Since then, members of the public to buy authentic Nanchang, “Wu-luchun” tea, have a trusted place.

With the success of the model, they then join the chain to launch timely access to programs, then in Nanchang, Jiangxi Province has opened a new restaurant, the six-rich tea Villa, the same city Council and three other logistics.

From scratch, from small to large, from near and far, to date, has been in Nanchang, Wuhan, Shanghai and other cities to open stores more than 10.

Innovative ideas, vision, so that “Wu-luchun” Tea started from before entering the crossing. Today, the company has 1.5 million mu of mountain tea base, three tea processing mechanized production lines, production and processing more than 50 tons of various types of green teas, tea farmers driven more than 9,000 households, with annual sales of 1,000 million.
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